You did the tidy job. Google has no idea.

Why the profile does the selling before the phone rings

When the power goes, the freshest name in the map pack gets the call, not necessarily the best electrician on the list.

An electrical callout starts with a scare. No power in the flat. A switch too hot to touch. A rental that needs sorting before the tenant moves in on Friday. Nobody researches at that point. They open Maps, look at three listings, ring one.

Two things get looked at in those ten seconds: the number under the stars, and the date on the newest review. Google says the count and the rating feed how prominent your listing is. The date is the part the customer actually reads.

If your last review is from winter and the crew in Flaxmere has three from this month, you lose a job you had already earned. Nothing to do with the quality of your work.

If your runs cover central Hastings, Flaxmere, Camberley, Bridge Pa, Havelock North, Clive, Taradale and Napier, that is the profile I am working on. One listing will not rank you from Wairoa to Waipukurau.

This is not another blast to every number in your phone

Most review tools fire the same message at everyone the moment a job is ticked off, worded like it came from the software rather than from you.

The request that goes out under your name sounds like you wrote it, and every customer gets it: the one who paid on the spot and the one who grumbled about the price. No picking who you think will leave five stars, no incentives, no gate before Google.

Filtering anyone out before Google sees them is exactly what breaches Google's review policies, and it is also the fastest way to make a profile look coached instead of real.

Not a call centre. I set it up with you personally on the call, and if a job goes sideways I am the one who gets the text before Google does.

How it works on an electrical van

One call to set it up. After that it runs while you are up a ladder.

Pricing measured against one lost job

One job you lost because your last review was from winter is worth more than a year of this.

No lock-in. Month to month, and stop it the month it is not worth one missed Saturday callout.

What Hastings electricians usually ask

Other Hawke's Bay businesses I do this for

Same setup, different job flow.