By then the client is worn out and living in a snag list. That is when most builders finally remember. I ask after a stage that went well, or at practical completion, in wording you approve once.
Getting the timing right is only half of it. What that review says, and how recently, decides whether you show up at all.
A kitchen, an extension or a new build is the highest-trust search a homeowner makes. They are not averaging stars. They are reading whether you answered the phone, whether the site was left tidy on Friday, and whether the number at the end was the number they were given at the start.
Four reviews from this year that name the actual job will beat ten glowing ones from 2022. The old ones describe a crew that may not even be on site anymore. The person reading them knows it.
A sparky does forty jobs a month. Forty chances to ask. Every build is a chance for you, and missing one leaves a hole in a small profile that takes another season to fill.
Same profile is doing the selling in Hastings, Havelock North, Taradale, Napier, Clive or a lifestyle block outside them. The enquiry is decided before they ring.
Most review tools are built for short jobs. A café, a plumber, a spark. Ask after every visit, hope something lands.
A build runs for months. The client is not "done" in an afternoon. If you treat it like a callout, you either forget until handover or you annoy them in the middle of the dust.
The difference here is the trigger. You pick the moment, after a stage they felt good about, after practical completion, or once the final invoice is settled. One polite request. Same wording every time. Your name on it.
Not a call centre. Not software you have to live in. I set it up with you on the phone. If a job starts going sideways I get the text before Google does.
You pick the moment. It is not a random send to everyone on the list.
About 15 minutes on a free call. You need the Google login and nothing else.
I write it so it sounds like you, not a review company. You sign off once.
After a completed stage, after practical completion, or once the final invoice is settled. On a long build you can ask once at a milestone the client felt good about.
A grievance off the snag list reaches you privately, not the listing, while the scaffolding is still up.
Everyone gets asked, including the client who argued about a variation. Filtering for the generous ones is what breaches Google's review policies.
One kitchen you did not get asked to quote is worth more than a year of this.
Fifty requests a month, which is far more than you will use. SMS and email, private alerts, reply drafts you approve.
Book a Free 30-min CallUnlimited requests, the full dashboard and the local pack ranking tracker, plus I can post the replies for you.
Book a Free 30-min CallNo lock-in. Month to month, and you can stop any time. If a month goes by and the profile has not earned its keep, you cancel and that is the end of it.
Book a free call and we will work out where in your job flow the ask belongs.
Same setup for the trades on site with you.